The Bibite Sanpellegrino in Aranciata, Aranciata Amara and Chinò flavors are now available in limited-edition cans thanks to a collaboration with TOILETPAPER. The offbeat and irreverent works of the Italian art collective can be seen splashed across the cans, introducing styles that are patterned with melting oranges and hands that wear fruit like pieces of jewelry.
The Bibite Sanpellegrino and TOILETPAPER collaboration offers a refreshingly different alternative to the look of most sparkling drinks currently on the market, especially at a time when this category is more popular than ever.
While TOILETPAPER got its start in 2010, the images from its magazine have lived on in a variety of different products and media.
Image Credit: Bibite Sanpellegrino
Key Themes Behind This Trend
- Limited-edition Beverage Packaging
- The collaboration between Bibite Sanpellegrino and TOILETPAPER showcases the trend of using limited-edition packaging to create differentiation and appeal in the beverage market.
- Artistic Brand Collaborations
- The collaboration between Bibite Sanpellegrino and TOILETPAPER highlights the trend of brands partnering with artists or art collectives to create unique and visually striking products.
- Quirky and Offbeat Design
- The quirky and irreverent designs on Bibite Sanpellegrino's cans reflect the trend of embracing unconventional and eye-catching aesthetics in product design.
Where This Applies
- Beverage
- The collaboration between Bibite Sanpellegrino and TOILETPAPER demonstrates disruptive innovation opportunities in the beverage industry by reimagining packaging design to create new levels of engagement and interest among consumers.
- Art and Design
- The collaboration between Bibite Sanpellegrino and TOILETPAPER showcases disruptive innovation opportunities in the art and design industry by bringing together traditional art expression and commercial products to create unique and memorable consumer experiences.
- Marketing and Branding
- The collaboration between Bibite Sanpellegrino and TOILETPAPER presents disruptive innovation opportunities in the marketing and branding industry by leveraging artistic collaborations to create buzz, differentiate brands, and attract new audiences.
