What is the trend of millennial-inspired workout gear?

Opportunity to create unique, quirky workout gear that appeals to a younger generation.

What is the trend of branded lifestyle products?

Opportunity for brands to expand beyond traditional products and diversify into lifestyle merchandise.

What is the trend of influencer-founded brands?

Opportunity for influencers to use their social media following to build successful brands and market directly to their audience.

What are the implications for the wine industry industry?

Opportunity for wine brands to expand into merchandise and lifestyle products that target a younger audience.

What are the implications for the fitness industry industry?

Opportunity for fitness brands to collaborate with non-traditional partners for unique and creative workout gear offerings.

What are the implications for the influencer marketing industry industry?

Opportunity for influencers to leverage their personal brand and social media following to build successful businesses and partnerships.

Wine-Branded Workout Apparel : Body By Wine

Wine-Branded Workout Apparel

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Body By Wine is a New Range of Millennial-Inspired Workout Gear

Grace Mahas — July 15, 2020 — Lifestyle

References: drinkbabe.net

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BABE Wine, the influencer-founded wine brand targetting Millennial and Gen Z consumers, recently expanded its portfolio with the addition of a 'Body by Wine' workout gear range. As with the brand's other products, these offerings feature a fun, carefree aesthetic that's become a staple in pop culture.

Included in the Body By Wine collection is the Workout Bundle with a cotton terry headband, two cotton terry wristbands, and a dual-grip exercise band. Additionally, fans can purchase the Yoga Mat made from sheared microfiber polyester with natural rubber padding. Lastly, the brand partnered with Venor to launch the camo-inspired muted BBWBB leggings made from lightweight fabric combined with compression support any movement—or lack thereof.

The new collection is officially available to shop online at drinkbabe.net.

Image Credit: BABE Wine

Trend Themes

Millennial-inspired Workout Gear — Opportunity to create unique, quirky workout gear that appeals to a younger generation.
Branded Lifestyle Products — Opportunity for brands to expand beyond traditional products and diversify into lifestyle merchandise.
Influencer-founded Brands — Opportunity for influencers to use their social media following to build successful brands and market directly to their audience.

Industry Implications

Wine Industry — Opportunity for wine brands to expand into merchandise and lifestyle products that target a younger audience.
Fitness Industry — Opportunity for fitness brands to collaborate with non-traditional partners for unique and creative workout gear offerings.
Influencer Marketing Industry — Opportunity for influencers to leverage their personal brand and social media following to build successful businesses and partnerships.

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