PURE~FRO® by VERNON FRANÇOIS® is a special plant oil shampoo that is geared to treat "all kinky, coily, and tightly curled hair." The product is packed with nourishing ingredients that are multi-tasking and not only cleanse but also treat and strengthen. For example, the PURE~FRO® contains green tea extract that aims to contradict hair thinning. Pine bark, on the other hand, helps reduce hair loss, while the camomile flower focuses on strengthening the roots. The ingredients for the plant oil shampoo, and all VERNON FRANÇOIS® products, are natural and sourced from Africa. The brand works with local farmers to ensure impactful formulas that are of high quality, Fair Trade, and ethical. In addition, all collections are free from parabens, phthalates, sulfates, gluten, DEA, dye, and cruelty.
The brand is POC-owned and launched by Vernon François—an internationally acclaimed celebrity stylist who is "championing the incredibly versatility of textured hair."
Image Credit: VERNON FRANÇOIS®