Those looking to support WOC-owned business (women of color) may find inspiration in this list of WOC-owned beauty brands. Unfortunately, the beauty needs of Women of Color often go unanswered, however, many POC- and BIPOC-owned brands (including the ones in this list) are attempting to satisfy the beauty and skincare demands of this underserved demographic.
One exceptional standout from the WOC-owned beauty brand list is Vasanti Cosmetics, a Canadian cosmetic brand beloved for its iconic hero products created specifically for women of color including the Liquid VO2 Dark Circle Eraser. The brand was created by four women who all struggled with the same issue, finding makeup didn't match their skin. They banded together to rectify the situation by creating their own brand designed specifically with melanin-rich skin tones in mind.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
