BREAD is a clean haircare brand for women with naturally curly hair, catering primarily to women of color who are looking for simplicity in their routine.
BREAD was launched when founder Maeva Heim transitioned her hair back to its natural texture and found little on the market that appealed to her minimalist beauty mindset. In a statement, Heim claimed "BREAD exists to offer a simplified, edited routine with just the fundamentals, so women can spend less time worrying about wash day, and more time on anything else.”
Vegan, cruelty-free and sourced with local ingredients, BREAD is an ideal brand for the minimalist woman that's looking to achieve healthy hair without over spending. Products range from $20 to $58 USD.
Image Credit: BREAD