There are tons of highlighters on the market but not all of them are flattering for all skin tones and Aether Beauty is recognizing this with its newest limited-edition release. While there are plenty of formulas that are effective for drawing attention to the face—some only do so by leaving an undesirable white cast or a chalky finish on melanin-rich skin tones.
Aether Beauty's new limited-edition Golden Supernova Crushed Diamond Highlighter promises a "super-soft, ethereal golden glow" that's infused with real and ethically sourced diamond powder. As well as being light-reflecting, this ingredient is beneficial for helping to protect collagen. As brand founder Tiila Abbitt says, "BIPOC women are more susceptible to toxins, especially in the beauty industries. So, I really wanted to make sure that no matter what I produce for Āether Beauty, there's always shade ranges for everybody."
Image Credit: Aether Beauty
What's Driving This Trend
- Inclusive Highlighters
- Beauty companies can improve inclusivity by creating highlighters that work for all skin tones and types.
- Ethical Sourcing
- Incorporating ethically sourced ingredients in beauty products can appeal to environmentally conscious consumers.
- Multi-functional Ingredients
- Using ingredients that have both cosmetic and skincare benefits can offer added value to beauty products.
Who This Affects Most
- Cosmetics
- Incorporating real and ethically sourced diamond powder in highlighters can differentiate and appeal to consumers in the cosmetics industry.
- Natural Beauty
- Using ethically sourced ingredients can provide business opportunities for natural beauty and environmentally friendly industries.
- Anti-aging
- Products that have both cosmetic and skincare benefits, such as collagen protection, can be appealing to customers in the anti-aging industry.
