Visit Iceland, the country's tourism sector, recently launched a new campaign, dubbed 'Let it Out Iceland' that showcases the global frustration many are facing amid the COVID-19 pandemic. The campaign includes a hilarious and relatable commercial of people overcome by boredom and mundanity, screaming to let out their frustrations. To help these discontent individuals, the campaign includes a "live stream" of screaming, where virtual visitors can visit Iceland's iconic waterfalls to let out their streams alongside a cascade of waterfalls.
Sigríður Dögg Guðmundsdóttir, Head of Visit Iceland, notes: “Across the world, people have been through a lot in the last few months. We empathize and want to do what we can to help people relieve their frustrations. In Iceland, we are lucky enough to have vast open spaces and beautiful nature that is the perfect place to let out frustrations. We feel this is just what the world needs. And when people are ready to resume traveling, they can come and experience it for themselves.
Image Credit: Visit Iceland