Monika Deol is an Indian-born and Canadian-raised TV personality and she has used her influence to disrupt a narrow-minded facet of the beauty industry. With a motto of "no skin tone left behind," the celebrity emphasizes the need for inclusion in the market for all through her indie brand—STELLAR.
All products offered through Monika Deol's label are vegan and 100% cruelty-free. In addition, the formulas do not include parabens, sulfates, phthalates, and gluten. A popular product by the brand is the STELLAR Limitless Foundation which has been formulated according to skin undertones as they reflect "the very small degrees of change in complexion from person-to-person." In total, there are 35 shades of the Limitless Foundation, with the label boasting it was "the first make-up brand in history to do a shade extension of lighter colors to keep [its] STELLAR fam happy."
Image Credit: STELLAR
What's Driving This Trend
- Skin Tone-inclusive Beauty
- Disruptive innovation opportunity: Developing beauty products that cater to a wide range of skin tones, emphasizing the importance of inclusivity in the industry.
- Diversity-focused Brands
- Disruptive innovation opportunity: Creating brands that prioritize diversity and inclusion, challenging traditional beauty standards.
- Clean and Cruelty-free Beauty
- Disruptive innovation opportunity: Producing beauty products that are vegan, cruelty-free, and free from harmful chemicals, addressing the growing consumer demand for clean beauty options.
Who This Affects Most
- Beauty
- Disruptive innovation opportunity: Introducing skin tone-inclusive beauty lines like Monika Deol's STELLAR, leading the way in diversity and inclusion in the beauty industry.
- Cosmetics
- Disruptive innovation opportunity: Developing diverse makeup products such as foundations with a wide range of shades, offering options for individuals with different skin undertones.
- Personal Care
- Disruptive innovation opportunity: Creating clean and cruelty-free personal care products that align with consumer preferences for ethical and environmentally-friendly options.
