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Exclusive All-White Sneakers

Roger Federer and On Release a 1,000 Pairs of the Roger

— July 6, 2020 — Marketing
Through a collaboration with contemporary brand On, famous tennis player Roger Federer is releasing his very own footwear silhouette—an all-white sneaker, with limited availability. On one hand, the popularity of the sports star will surely drive consumer attention to the model. On the other hand, its exclusivity will also jive with collectors.

Dubbed 'The Roger,' the all-white sneakers are hitting the Dover Street Market store and On's website on July 6th. The shoes boast an incredibly lightweight upper, as well as special ClpidTec cushioning. Both features work to deliver a highly comfortable experience for wearers. In addition to this, the Roger Federer x On footwear is also vegan-friendly. The upper proves to be timeless and incredibly stylish.

The all-white sneakers are showcased in a playful editorial, featuring the tennis player himself.

Image Credit: On/ Juergen Teller
Trend Themes
1. Limited Availability Sneakers - The limited availability of exclusive all-white sneakers presents an opportunity for brands to create hype and appeal to collectors through scarcity and uniqueness.
2. Lightweight Footwear - The trend of lightweight sneakers with advanced cushioning technology opens up opportunities for footwear brands to create comfortable and high-performance shoes for consumers.
3. Vegan-friendly Fashion - The increasing demand for vegan-friendly products, such as the Roger Federer x On sneakers, offers an opportunity for fashion brands to cater to ethically conscious consumers.
Industry Implications
1. Sports Apparel - Sportswear brands can capitalize on the popularity of exclusive sneakers by partnering with athletes to create limited-edition footwear collections that appeal to both sports fans and collectors.
2. Footwear - The rise in demand for lightweight and comfortable sneakers creates opportunities for footwear companies to innovate and develop cutting-edge technologies that enhance performance and comfort for consumers.
3. Sustainable Fashion - The introduction of vegan-friendly sneakers by Roger Federer and On highlights the growing opportunity for fashion brands to incorporate sustainable and cruelty-free materials into their products, catering to environmentally conscious consumers.
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