Through a collaboration with contemporary brand On, famous tennis player Roger Federer is releasing his very own footwear silhouette—an all-white sneaker, with limited availability. On one hand, the popularity of the sports star will surely drive consumer attention to the model. On the other hand, its exclusivity will also jive with collectors.
Dubbed 'The Roger,' the all-white sneakers are hitting the Dover Street Market store and On's website on July 6th. The shoes boast an incredibly lightweight upper, as well as special ClpidTec cushioning. Both features work to deliver a highly comfortable experience for wearers. In addition to this, the Roger Federer x On footwear is also vegan-friendly. The upper proves to be timeless and incredibly stylish.
The all-white sneakers are showcased in a playful editorial, featuring the tennis player himself.
Image Credit: On/ Juergen Teller