adidas has strong roots in tennis culture and worked with names such as Ros Laver, Robert Haillet, and Stan Smith - the latest launch is a familiar one, which is the Grand Slam. It was launched almost 40 years ago originally and has a traditional tennis colorway that fuses Footwear White with green and off-white.
The shoes are made from a blend of leather and suede materials and have "G.S" branding details at the mid-panel on the lateral side of the shoe. Branding details in the form of Trefoils can be seen on the tongue and along with the adidas scripture that marks the midsole section and the heel. Most notably, the shoes have its signature Vario Shock-Absorption System technology.
Image Credit: 43einhalb
Why This Trend Is Growing
- Retro-revival Sneakers
- There are opportunities to capitalize on the nostalgia trend by bringing back retro sneakers designs.
- Heritage-inspired Footwear
- Consumers are drawn to products with a rich history and story behind them, creating potential for heritage-inspired footwear to disrupt the market.
- Personalized Comfort Technology
- The signature Vario Shock-Absorption System technology provides an opportunity for a personalized and customizable comfort experience to stand out in the market.
Industries Being Reshaped
- Athletic Footwear
- Athletic footwear companies can capitalize on the retro revival trend by bringing back classic sneaker designs in new and innovative ways.
- Fashion
- The fashion industry can incorporate heritage-inspired footwear into their collections to take advantage of the nostalgia trend.
- Technology
- There are opportunities for tech companies to integrate personalized and customizable comfort technology into footwear designs.
