What we wear says a lot about us, and this list of August 2020 shoe trends presents a look into how consumers are dressing this season.
Whether for fashion or practicality, shoes play an important role in how we define ourselves, and even have the ability to reflect society at the time. A perfect example of the intersection of footwear and pop culture for this month is the capsule collection between Coca-Cola and BAPE, which offers a bright red, branded shoe. This concept was seen again with the PlayStation Sony Interactive Entertainment Sneakers, which were inspired by the iconic gaming console.
A final example of this can be seen with the re-release of the Nike Air Presto -- the shoe of the 2000 Olympics.
SCORE
6.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 91%
Activity 88%
Freshness 9%
