Vibrant Vegan-Friendly Sneakers

Jaden Smith Launches His own New Balance Vision Racer Sneaker

Jaden Smith introduces his own iteration of the Vision Racer sneaker with New Balance for the Summer 2020 season. The sneakers boast heritage design elements as well as contemporary touches as well, which is dramatically accented in aesthetics true to Jaden.

The colorway is entitled 'Wavy Baby Blue' and the most notable element of the shoe is the exaggerated midsole foundation, which split off into three rectangular shaped blocks. This supports the upper that is constructed by a blend of mesh and suede materials that are true to both the 1700 and X-Racer models. Additionally, sustainability is a strong focus in the latest update, with the entire construction made from recycled styles and materials, it boasts fully vegan-friendly components.

Image Credit: New Balance

Sustainable Fashion
With the strong focus on sustainability in the construction of the New Balance Vision Racer sneaker, there is an opportunity for innovation in creating sustainable fashion products.
Vegan Fashion
The fully vegan-friendly components of the New Balance Vision Racer sneaker taps into the growing trend of vegan fashion.
Heritage-contemporary Design Fusion
The mix of heritage design elements and contemporary touches in the New Balance Vision Racer sneaker presents an opportunity for disruption in the design space.

Where This Applies

Footwear
The launch of the New Balance Vision Racer sneaker by Jaden Smith is set to shake up the footwear industry.
Fashion
Jaden Smith's emphasis on sustainable and vegan-friendly fashion may disrupt the traditional fashion industry.
Sustainability
With the use of recycled styles and materials in the production of the New Balance Vision Racer sneaker, there is potential to disrupt the sustainability industry.
SCORE
3.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 68%
Activity 31%
Freshness 9%

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