Ideas
Explore the world's #1 largest database of ideas and innovations, with 458,074 inspiring examples.
Trend Reports
Discover why 1,231 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,714 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,231 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,714 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,204 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 458,074 cutting edge ideas.

Athletic Ultra-Light Footwear

Softstar Shoes' Flexible, Minimalist Design Weighs Just 4.2 Ounces

— July 21, 2020 — Fashion
Softstar Shoes is no stranger to making flexible, minimalist and ultra-light footwear but its newest design challenges just how light a shoe design can be. After much material research, Softstar released the Quick Dry Dash RunAmoc, which comes in at just 4.2 ounces—setting it apart as not just the company's lightest shoe to date but also one of the lightest athletic shoes on the market now.

While many athletic footwear designs are bogged down by excessive cushioning and structured arch support systems, lighter options help to reduce muscle fatigue, effort and support freer movements. The Quick Dry Dash RunAmoc is made from 100% vegan materials, including a breathable mesh upper that dries quickly and supports comfort, especially on hot days. The shoe promises to be appealing to runners and outdoor enthusiasts who will value the level of freedom and feedback offered.

Image Credit: Softstar Shoes
Trend Themes
1. Ultra-light Footwear - Opportunity for disruptive innovation: Develop even lighter athletic footwear designs that enhance performance and reduce fatigue.
2. Flexible Shoe Design - Opportunity for disruptive innovation: Create flexible shoe designs that provide freedom of movement and natural feedback.
3. Minimalist Athletic Shoes - Opportunity for disruptive innovation: Design minimalist athletic shoes that prioritize comfort, breathability, and quick-drying materials.
Industry Implications
1. Athletic Footwear - Opportunity for disruptive innovation: Introduce new lightweight and flexible options in the athletic footwear industry to cater to performance-oriented consumers.
2. Sportswear - Opportunity for disruptive innovation: Develop innovative sportswear lines that complement ultra-light footwear, providing a complete athletic performance solution.
3. Outdoor Gear - Opportunity for disruptive innovation: Create outdoor gear that integrates ultra-light footwear technology to enhance comfort and mobility in outdoor activities.
3.3
Score
Popularity
Activity
Freshness