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Sportswear-Infused Casual Apparel

Stüssy and Nike Join Forces Again on Douglas Firs to Palm Trees

— July 23, 2020 — Lifestyle
Stüssy and Nike work in collaboration once again on a collection that embodies the slogan "Douglas Firs to Palm Trees" this season. The capsule is full of casual pieces that are designed with sporty intentions to ensure that it is ready for performance as well.

There are pieces such as technical shorts, vibrant tonal running graphics that are done in retro aesthetics, Windbreaker jackets, and more. Stüssy stays true to its vibrant color palette that is reminiscent of beach or surf apparel. The accessories include the bucket hat, the Benassi slides, and sneakers. The Air Zoom Spiridon Cage 2 is a notable piece as it comes in two colorway options of either Bright Cactus or Habanero Red.

Image Credit: Hypebeast, Helson Ho
Trend Themes
1. Sportswear-infused Casual Apparel - The trend of incorporating sportswear elements into casual attire is growing, providing disruptive innovation opportunities for fashion designers and sportswear manufacturers.
2. Collaborative Collections - The trend of collaborating between fashion brands and sportswear companies is gaining popularity, providing disruptive innovation opportunities for these industries.
3. Retro Aesthetics - The trend of incorporating retro aesthetics into sportswear-inspired clothing is gaining momentum, providing disruptive innovation opportunities for marketers and designers.
Industry Implications
1. Fashion Industry - The fashion industry can innovate by adopting sportswear elements into casual clothing lines and collaborating with sportswear companies on collections.
2. Sportswear Manufacturing - Manufacturers can innovate by collaborating with fashion brands to incorporate their designs with sportswear technology.
3. Marketing Industry - Marketers can innovate by incorporating retro aesthetics into sportswear-inspired clothing and designing marketing campaigns around collaborative collections between fashion and sportswear industries.
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