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Summertime-Ready Tonal Sneakers

HUMAN MADE's Heart Shoes Boast a Vibrant Palette for SS20

— July 8, 2020 — Fashion
HUMAN MADE launches three new Heart shoes for the season that are designed accordingly to the summer season. The colorful shoes are bold and adorned in playful patterning. Two of the three sneaker models are complete with a bright yellow base foundation that runs along the sidewalls or the shoe and the tongue.

One of these features a navy blue suede material that adorns the eyelet panels, the toe box, the backstay, and the mudguards. The other accompanies the bright yellow with green accents in these areas instead. The shoes are then complete with white laces and a vulcanized midsole that features a row of patterns. The third sneaker is minimal with creamy ecru hues throughout the entire model with red heart logos rounding it out.

Image Credit: HUMAN MADE
Trend Themes
1. Colorful Sneaker Designs - Opportunity for disruptive innovation in creating bold and vibrant shoe designs for the summer season.
2. Playful Patterned Footwear - Opportunity for disruptive innovation in incorporating playful patterning into shoe designs.
3. Minimalistic Sneaker Styles - Opportunity for disruptive innovation in creating minimalistic sneaker designs with a focus on ecru hues and subtle logos.
Industry Implications
1. Footwear Manufacturing - Opportunity for disruptive innovation in the footwear industry by producing unique and eye-catching sneakers with different materials and patterns.
2. Fashion Retail - Opportunity for disruptive innovation in the fashion retail industry by offering a wide range of colorful and playful patterned footwear options.
3. Textile Manufacturing - Opportunity for disruptive innovation in the textile manufacturing industry by developing new materials and fabrics that can be used in vibrant and minimalistic sneaker designs.
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