Veja already offers an impressive collection of sustainable sneaker styles that are vegan and the brand is preparing to add a new design called Urca to its Fall/Winter 2020 collection, which drops in August. The sneakers boast a sleek white silhouette, 100% organic cotton laces and a form that's constructed from a biodegradable material made from waxed canvas and 50% corn waste repurposed from food industry by-products.
This new sneaker style, available in six different colorways, may seem familiar to fans of the brand who recognize details similar to the brand's classic V-12 leather trainers. In fact, the Urca sneakers represent a vegan version of the popular sneaker style.
Currently, the brand has over 45 vegan sneakers in its portfolio, which makes about one in three of its products plant-based.
Image Credit: Veja
Why This Trend Is Growing
- Sustainable Sneaker Styles
- Opportunity to develop more sneaker styles using sustainable materials and repurposed waste.
- Vegan Footwear
- Possibility of creating more vegan versions of popular sneaker styles.
- Repurposing Food Industry Waste
- Potential for repurposing waste from the food industry to create innovative products.
Industries Being Reshaped
- Footwear
- The footwear industry can explore sustainable materials and vegan options in their product offerings.
- Sustainable Fashion
- Opportunities for the fashion industry to incorporate sustainable practices and repurpose waste into their designs.
- Food Industry
- The food industry can explore ways to repurpose waste and by-products to create new products and reduce waste.
