Nyjah Huston and Nike SB Launch the New Nyjah Free 2s
Skateboarder Nyjah Huston has accomplished a lot at the young age of 25, holding 18 X-Games medals, six World Skateboarding Championship titles, and was on his way to the 2020 Tokyo Olympics before COVID-19 hit -- he recently launched the Nyjah Free 2 sneakers alongside Nike SB. The duo drop the second signature silhouette for the athlete with inspiration drawn from the Zoom Spiridon.
The Nyjah Free 2 sneakers are made with the rubber materials at the upper, which combats the usual suede construction. Throughout the design process, Huston explains that it was important that the shoes were made to be functional in different circumstances beyond performance. Style was an important component for fans who do not often skate, so there was a blend of focuses throughout the process.
Image Credit: Nyjah Huston, Nike SB
The Nyjah Free 2 sneakers are made with the rubber materials at the upper, which combats the usual suede construction. Throughout the design process, Huston explains that it was important that the shoes were made to be functional in different circumstances beyond performance. Style was an important component for fans who do not often skate, so there was a blend of focuses throughout the process.
Image Credit: Nyjah Huston, Nike SB
Trend Themes
1. Functional Skate Sneakers - Disruptive innovation opportunity: Develop skate sneakers that prioritize functionality in different circumstances beyond performance, appealing to a broader consumer base.
2. Rubber Upper Materials - Disruptive innovation opportunity: Explore the use of rubber materials for sneaker uppers as a durable and alternative option to traditional suede construction.
3. Style-conscious Skateboarder Fashion - Disruptive innovation opportunity: Create skateboarding fashion that combines style with functionality, catering to both skateboarding enthusiasts and fashion-conscious consumers.
Industry Implications
1. Sports Apparel - Disruptive innovation opportunity: Integrate functional design elements into sportswear to meet the diverse needs of athletes and casual sports enthusiasts alike.
2. Footwear - Disruptive innovation opportunity: Experiment with new materials and construction techniques in the footwear industry to provide innovative and durable alternatives to traditional designs.
3. Fashion and Lifestyle - Disruptive innovation opportunity: Merge fashion with functionality to create innovative clothing and accessories that cater to both style-conscious individuals and practical enthusiasts in various industries.
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