Maha Amsterdam and Vans Join Forces on the Classic Footwear
References: shop.maha-amsterdam & hypebeast
Vans works in collaboration with footwear retailer Maha Amsterdam on a new iteration of a familiar sneaker model for the summer season. Diving into the archives of Vault by Vans, the duo decorate their own version of the OG Style 36 LX low top shoe. The iconic checkerboard pattern that is true to Vans returns, but this time in a color palette of orange and white.
The tonal update is actually inspired by Orange Tompouce, which is a Dutch pastry. It is a sweet dessert that is similar to a thin puff pastry that is filled with cream and topped off with a layer of smooth pink icing. To reference the Dutch colors, the update features orange icing. The names of the model includes "True White," "Amberglow," and "Marshmallow."
Image Credit: Maha
The tonal update is actually inspired by Orange Tompouce, which is a Dutch pastry. It is a sweet dessert that is similar to a thin puff pastry that is filled with cream and topped off with a layer of smooth pink icing. To reference the Dutch colors, the update features orange icing. The names of the model includes "True White," "Amberglow," and "Marshmallow."
Image Credit: Maha
Trend Themes
1. Collaborative Footwear - The trend of footwear collaborations between brands and retailers presents opportunities for unique and exclusive designs.
2. Inspired Color Palettes - The use of unique color palettes inspired by various sources, such as pastries, adds a playful and eye-catching element to products.
3. Nostalgic Revivals - Brands diving into their archives to bring back classic models with a modern twist taps into the trend of nostalgia and appeals to consumers looking for familiar yet updated designs.
Industry Implications
1. Footwear Retail - The footwear retail industry can explore collaborations with other brands to offer exclusive and limited edition products.
2. Fashion and Accessories - The fashion and accessories industry can experiment with unconventional color palettes to create unique and attention-grabbing designs.
3. Heritage Brands - Heritage brands can revisit their archives and revive classic models, giving them a modern update to cater to nostalgic consumers.
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