Nike designer Jason Petrie has been working on basketball sneaker designs since the launch of the LeBron 7 -- recently, the brand showcased a look at the LeBron Soldier 14 silhouette. The latest sneaker model spotlights speed and security first and foremost. Petrie states, that "designing the soldier is similar to designing, a sports car.
You're innovating off of a single ideal, which is lockdown." The laceless enclosure of the model is discarded and is secured with a dual lace and toggle system. To add elements of comfort, the shoe is implemented with a Zoom Air setup beneath the foot for maximum responsive practicality. The upper is woven with synthetics in black with white neoprene.
Image Credit: Nike
Key Themes Behind This Trend
- Speed-focused Basketball Shoes
- Designing basketball shoes with a focus on speed and security opens up disruptive innovation opportunities for the athletic footwear industry.
- Laceless Sneaker Design
- Incorporating a dual lace and toggle system in sneaker designs can disrupt the traditional lace-up sneaker market.
- Zoom Air Technology
- Implementing Zoom Air technology in athletic footwear maximizes responsive practicality, creating an opportunity for disruptive innovation in sports equipment industry.
Where This Applies
- Athletic Footwear Industry
- Incorporating speed and security features to design basketball shoes can improve the performance of professional athletes.
- Sneaker Market
- Laceless designs with dual lace and toggle system in sneakers can attract consumers looking for customized, secure fit shoes.
- Sports Equipment Industry
- Maximizing responsive practicality through Zoom Air technology in athletic footwear can disrupt the traditional sports equipment market by enhancing athletic performance.
