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Crossover Outdoor-Ready Sneakers

The Columbia SH/FT OutDry Mid Sneakers are 100% Waterproof

— July 30, 2020 — Fashion
The Columbia SH/FT OutDry Mid Sneakers are one of the latest footwear styles from the sportswear brand that will deliver exceptional comfort and versatility for wearers to enjoy. The sneakers start off with an all-purpose design that draws aesthetic cues from hiking footwear and deliver a 100% waterproof functionality to prevent waterlogged shoes from causing an issue. The knit construction will move with the wearer, while the sneaker style itself hints at street-ready footwear like high-tops and beyond to deliver a functional option for adventurers to choose.

The Columbia SH/FT OutDry Mid Sneakers have an all terrain rubber outsole that is rated to be perfect for trails as well as concrete to support those who lead varied, fast-paced lifestyles.
Trend Themes
1. Outdoor-ready Sneakers - Innovative cross-over sneakers designed for outdoor activities and seamless transition into streetwear to cater to consumers who lead active lifestyles
2. Waterproof Footwear - Innovative waterproof technology advancements in footwear that enable the development of versatile sneakers suited for a range of weather conditions
3. All-purpose Shoe Design - A design trend in footwear that merges style and function to provide consumers with shoes that can be worn for a range of activities including walking, hiking and running
Industry Implications
1. Sportswear Retail - Sportswear retailers can leverage waterproof footwear technology advancements to create product lines that provide a versatile shoe solution for consumers’ active and outdoor lifestyles
2. Outdoor Gear and Equipment - Outdoor gear and equipment companies can expand their product portfolios to offer waterproof, lightweight footwear with sneaker-like aesthetics aimed at consumers with varied outdoor interests
3. Fashion Footwear - Fashion footwear companies can integrate stylish design with function to provide consumers with an all-purpose shoe perfect for a range of activities, such as urban trekking and light hiking
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