Ideas
Explore the world's #1 largest database of ideas and innovations, with 461,612 inspiring examples.
Trend Reports
Discover why 1,241 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,004 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,241 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,004 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,212 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 461,612 cutting edge ideas.

Soda Brand Collaborative Streetwear

Coca-Cola and BAPE Join Forces on a Boldly Designed Capsule

— July 22, 2020 — Pop Culture
Coca-Cola and BAPE works in collaboration to launch the latest seasonal capsule that perfectly captures the aesthetics of both contributing efforts. The duo spotlight streetwear silhouettes informed by the expertise of BAPE and details it with graphic branding accents that nod to Coca-Cola.

The main color palette that adorns the pieces spotlight black, white, and red. In terms of the silhouettes, there are tees, kimonos, bucket hats, socks, headbands, swimwear, hoodies, trucker hats, and the signature BAPE STA sneakers. To round out the collection, the duo also release a collaboratively designed Coke beverage. The lifestyle items that are offered with the capsule include drinking glasses, towels, pins, bottle cap keychains, and the Japanese Uchiwa fans.

Image Credit: BAPE
Trend Themes
1. Collaborative Streetwear Capsules - The trend of cross-industry collaborations for streetwear items allows brands to reach new audiences and create unique limited-edition products.
2. Graphic Branding Accents - Incorporating recognizable branding elements into fashion pieces can create a strong sense of brand loyalty among consumers.
3. Lifestyle Collection Accessories - Expanding beyond just clothing items to offer lifestyle accessories can increase brand visibility and revenue for both companies involved.
Industry Implications
1. Fashion - Fashion brands can partner with other non-fashion brands to create unique streetwear items that appeal to a wider audience.
2. Beverage - Beverage companies can expand into lifestyle accessories to increase brand visibility and connect with their target audience in a new way.
3. Marketing - Opportunities exist for branding and marketing agencies to arrange these collaborations and bring together new and unexpected partners for innovative limited-edition collections.
4.4
Score
Popularity
Activity
Freshness