Comfort-Enforced Minimal Slides

Pharrell and adidas Join on the New Adilette 2.0 Iteration

Pharrell and adidas work in collaboration once again with the newest iteration of the Adilette 2.0 slide model, which take inspiration from the BOOST technology by the sportswear brand. The strap sandals transform into slides in the colorway options of bright orange, black, and the upcoming pink option as well.

The most notable element of the new update is the foundation, which borrows the BOOST foam in a full foot measure for bounce and comfort. The straps around the foot are double layered as well, with breathable elements at the mesh base due to the perforations and the hook and loop closure. There is also the Hu logo to represent the efforts of Pharrell to round out the shoe.

Image Credit: Asphalt Gold

Comfort-enforced Minimal Slides
Incorporating BOOST technology into slide sandals to provide enhanced comfort and bounce.
Strap Sandal Transformation
Creating sandals with removable straps that can be converted into slides.
Double-layered Foot Straps
Designing slide sandals with double-layered, breathable foot straps for added comfort and support.

Who This Affects Most

Sportswear
Integrating innovative technologies into footwear to improve comfort and performance.
Fashion
Exploring new designs and functionalities for sandals to cater to consumer demand for comfortable and versatile footwear options.
Collaborative Design
Partnering with influential figures and brands to create unique and innovative footwear products.
SCORE
3.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 76%
Activity 30%
Freshness 9%