adidas Originals grabs attention with the new Adilette 22 XLG silhouette defined by its large sole unit. Other than the upgraded size, the shoe is essentially the same as the Adilette 22 but in a larger version. The upper has slits along the sides and offers a new heel strap to secure the foot in place.
It appears to embody a futuristic theme and branding details are seen on the large midsole unit in a debossed manner. The same Trefoil motif is detailed at the back of the heel strap. The visuals show that the shoe is first arriving in a neutral tonal palette and the textured waves remain throughout the silhouette from the base to the forefoot.
Image Credit: MITA
What Makes This Trend Stand Out
- Chunky Sole Shoes
- The Adilette 22 XLG showcases a large sole unit, tapping into the trend of chunky sole shoes.
- Heel Strap Design
- The addition of a heel strap on the Adilette 22 XLG explores the trend of incorporating secure strap designs in footwear.
- Futuristic Branding
- The debossed branding on the large midsole unit of the Adilette 22 XLG aligns with the trend of futuristic branding details in footwear.
Sectors Adopting This
- Athletic Footwear
- The Adilette 22 XLG falls within the athletic footwear industry, where the incorporation of chunky sole shoes and secure strap designs can offer disruptive innovation opportunities.
- Fashion Retail
- The Adilette 22 XLG presents opportunities for disruptive innovation within the fashion retail industry through its integration of chunky sole shoes and futuristic branding details.
- Streetwear
- The Adilette 22 XLG's incorporation of a large sole unit and debossed branding taps into the streetwear industry, providing potential disruptive innovation avenues for brands in this space.
