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Top 100 Fashion Trends in July

From Face-Covering Antimicrobial Jackets to Fashion House Pivots

— August 11, 2020 — Fashion
The wide range of July 2020 fashion trends explore the ways designers are preparing for the different seasons experienced throughout the globe. There are many creative designs being practiced and shifts in the industry. One of the most notable pivots in the industry is luxury fashion house Givenchy and its latest Creative Director.

Matthew M. Williams of 1017 ALYX 9SM recently fills the role. There is much anticipation to see where Williams will lead the brand with speculation of directions that will be led towards a streetwear influence due to his background. Another great concept this month is the PerX jacket that is designed for performance first and foremost. It is constructed from antimicrobial fabric materials for functions including waterproof sensibilities and breathability. It also comes with a built-in face mask for added protection.
9.9
Score
Popularity
Activity
Freshness
100
Rock Band Deodorants
Rock Band Deodorants
North Coast Organics Collaborated with the Grateful Dead on Five Scents
<
99
Retail Store Re-Opening Standards
Retail Store Re-Opening Standards
Nordstrom Prepares to Open Its Stores with Safety Precautions
<
98
Foaming AHA Cleansers
Foaming AHA Cleansers
The Acid Washed Foaming Facial Cleanser is Alcohol-Free & Clarifying
<
97
Low-Cost Wanderlust Backpacks
Low-Cost Wanderlust Backpacks
The WANDRD 'FERNWEH' Backpacking Bag Supports Travelers and More
<
96
Blendable Bronzer Stamps
Blendable Bronzer Stamps
Kaja Beauty's Liquid Bronzer Goes on the Skin with Fun Shapes
<
95
Animated Film-Inspired Sneakers
Animated Film-Inspired Sneakers
BAIT and Reebok Launch the Army Men Iteration of the Instapump
<
94
Airmen-Honoring Timepieces
Airmen-Honoring Timepieces
The Timex x Nigel Cabourn Survival Watch Has a WWII-Inspired Design
<
93
80s-Inspired Sporty Caps
80s-Inspired Sporty Caps
Nike Introduces the Sportswear Heritage 86 Cap for SS20
<
92
Ingredient-Focused French Skincare
Ingredient-Focused French Skincare
Typology Makes Simple, Ingredient-Focused Minimalist Skincare
<
91
Retro Anime-Inspired Apparel
Retro Anime-Inspired Apparel
GU's SS20 Collection Works in Collaboration with Evangelion
<
90
Pandemic-Supporting Polo Shirts
Pandemic-Supporting Polo Shirts
The Lacoste 'L.12.12 Polo Merci' Polo Will Raise COVID-19 Funds
<
89
Space-Inspired Perfumes
Space-Inspired Perfumes
Eau de Space is a NASA-Developed Scent Capturing the Smell of Space
<
88
Hybrid Purpose Footwear Designs
Hybrid Purpose Footwear Designs
ECCO's ST.1 HYBRID LITE Shoes are Both Casual and Formal
<
87
Retro Futurism Timepieces
Retro Futurism Timepieces
The Firebird Nixie Tubes Watch Has a Sturdy Aluminum Alloy Case
<
86
Hopeful Colorful Window Displays
Hopeful Colorful Window Displays
Louis Vuitton Launches the Rainbow Project at it's Toronto Store
<
85
Solidary Justice-Themed Tees
Solidary Justice-Themed Tees
The End Racism Shirt by Stüssy Stands for #BlackLivesMatter
<
84
Collaborative Vivid Skate Footwear
Collaborative Vivid Skate Footwear
Vans and KENZO Join Forces on a Spring 2020 Collection
<
83
Unisex Grooming Brands
Unisex Grooming Brands
Us. Makes Razors, Shave Creams and Lotions for All
<
82
Botanical Australian Skincare
Botanical Australian Skincare
Hummm Features Native Flora Like Finger Lime & Kakadu Plum
<
81
Collaborative Justice Graphic Tees
Collaborative Justice Graphic Tees
Cherry Los Angeles Taps Wasted Youth, Carrots, & More for a Tee
<
80
Small-Batch Rainbow Highlighters
Small-Batch Rainbow Highlighters
MAC Underground is an Exclusive for 1,000 Loyal MAC Customers
<
79
In-Game Makeup Collaborations
In-Game Makeup Collaborations
The Sims 4's Base Game Now Includes M.A.C Cosmetics Makeup for Sims
<
78
Cooling Facial Massage Tools
Cooling Facial Massage Tools
Fraîcheur's Ice Globes Cooling Facial Tools Soothe Puffy Skin
<
77
Luxe Exaggerated Sole Footwear
Luxe Exaggerated Sole Footwear
Bottega Veneta Launches Its Pre-Fall 2020 Footwear Designs
<
76
Mourning Jewelry Designs
Mourning Jewelry Designs
Aeternum Introduces a New Range to Help People with Grieving
<
75
Recycled Ocean Plastic Footwear
Recycled Ocean Plastic Footwear
The 'GreenPlax' Sneakers are Lightweight, Vegan and Ethical
<
74
Clip-On Cap Accessories
Clip-On Cap Accessories
The 'Captions' Snap-On Hat Accessories Won't Damage Caps
<
73
Sustainably Made Mosaic Sandals
Sustainably Made Mosaic Sandals
Native Shoes Released Its 'Davis Repurposed' Model for the Summer
<
72
Cartoon Alien Skincare
Cartoon Alien Skincare
The Tonymoly x Minions Collection Features Playful Formulas & Packaging
<
71
AI Model Agencies
AI Model Agencies
INAI Model Generates AI Images of People for Commercial Use
<
70
Accessible Digital Fashion Events
Accessible Digital Fashion Events
London Fashion Week Digital is Gender-Neutral & Open to All
<
69
Anime-Inspired Fashion Boots
Anime-Inspired Fashion Boots
Zara China is Selling Black Boots with Heels Resembling Poké Balls
<
68
Sustainable Performance Footwear
Sustainable Performance Footwear
Adidas & Allbirds are Teaming Up on a Sustainable Athletic Shoe
<
67
Transformative Hair Balms
Transformative Hair Balms
This Solid-to-Liquid Shampoo & Conditioner Set are Champagne-Infused
<
66
Malleable Barefoot-Like Sneakers
Malleable Barefoot-Like Sneakers
The Vivobarefoot ESC Tempest Sneaker Has a Water-Friendly Design
<
65
Nationalistic Slide Sandals
Nationalistic Slide Sandals
The Adidas Adilette Spring/Summer 2020 Range Includes Seven Styles
<
64
Eco Clothing Surprise Boxes
Eco Clothing Surprise Boxes
Lost Stock Sells Unsold Clothes Directly from Textile Factories
<
63
Luxe Monochromatic Slip-On Shoes
Luxe Monochromatic Slip-On Shoes
Dior's B23 Slip-On Shoes are Minimal and Boast a Minimal Colorway
<
62
Contoured Utilitarian Sandals
Contoured Utilitarian Sandals
The Suicoke Pardi Sandal Slides Have a Contoured Footbed and More
<
61
Social Distancing-Inspired Loungewear
Social Distancing-Inspired Loungewear
Baby Phat's Quarantine Sweats Boast Nostalgic Logo Art
<
60
Collaborative Indigenous Fashion
Collaborative Indigenous Fashion
IFWTO & Simons' Capsule Collection Showcases Indigenous Artists
<
59
Camo-Patterned Joint Streetwear
Camo-Patterned Joint Streetwear
BAPE and COMME des GARÇONS Join Forces on the Osaka Collection
<
58
Flexible Anti-Static Hairbrushes
Flexible Anti-Static Hairbrushes
Manta Hair's Brush Minimizes Breakage and Maximizes Shine
<
57
Kid-Designed Magazine Covers
Kid-Designed Magazine Covers
The June Edition of Vogue Italia Features Colorful Child Drawings
<
56
Barbie Face Masks
Barbie Face Masks
GLAMGLOW is Introducing Barbie Fans to Its Iconic SUPERMUD Mask
<
55
Moroccan Tile-Inspired Sneakers
Moroccan Tile-Inspired Sneakers
The KITH x Vans Slip-On Comes in Two Color Options
<
54
Motorcyclist-Inspired Sneakers
Motorcyclist-Inspired Sneakers
The Aether Dalton Sneaker is Made with Japanese and Italian Leather
<
53
Eco-Friendly Sandal Clogs
Eco-Friendly Sandal Clogs
The Jax & Bard Libby Hill Sandal Has a Fly-Knit Upper
<
52
1800s-Inspired Fall Fashion
1800s-Inspired Fall Fashion
Midorikawa Launches Its FW20 Capsule Modelled by Mannequins
<
51
Functional Electrical Stimulation Clothing
Functional Electrical Stimulation Clothing
Toronto Rehabilitation Institute Creates Tech Solutions
<
50
Sanitizing Hand Creams
Sanitizing Hand Creams
Recherché's Protective Recovery Hand Cream Does Not Have a Gel Formula
<
49
Social Distancing Bands
Social Distancing Bands
SubSafe's Social Bands Silently Communicate Distancing Preferences
<
48
Graffiti-Inspired Artful Streetwear
Graffiti-Inspired Artful Streetwear
UNITED ARROWS & SONS Joins A.D.E.D. on a Collaborative Capsule
<
47
Stylish Hybrid Trail Shoes
Stylish Hybrid Trail Shoes
The Danner x Flower Mountain Footwear Capsule Collection is Trail-Ready
<
46
Sporty Style-Conscious Smartwatches
Sporty Style-Conscious Smartwatches
The Garmin MARQ Golfer Smartwatch Offers 12 Days of Battery
<
45
Recycled Metal Jewelry
Recycled Metal Jewelry
Pandora is Transitioning Out of Using Newly Mined Silver and Gold
<
44
Algorithmic Perfumes
Algorithmic Perfumes
Scentronix is an Award-Winning Perfumery That Uses Artificial Intelligence
<
43
Unity-Themed Graphic Tees
Unity-Themed Graphic Tees
HUF and Haroshi Release the Justice T-Shirt for Justice
<
42
Lightweight Unisex Spring Streetwear
Lightweight Unisex Spring Streetwear
ALICE LAWRANCE Launches the CATWOMAN Collection for SS20
<
41
Deconstructed Suede Sneakers
Deconstructed Suede Sneakers
Nike Unveils a New Jordan Delta SP Sneaker with Unique Designs
<
40
Streetwear Barbie Collections
Streetwear Barbie Collections
The Second BMR1959 Collection Celebrates Barbie's Heritage
<
39
Balm-Integrated Phone Grips
Balm-Integrated Phone Grips
PopGrip Lips x Burt's Bees Offers More All-Around Comfort
<
38
Touchless Beauty Testers
Touchless Beauty Testers
Meiyume's Motion-Activated Packs Release Fragrances & Liquids
<
37
Japanese-Inspired Sandal Collections
Japanese-Inspired Sandal Collections
The Havaianas x mastermind JAPAN Collection is Traditional
<
36
Iridescent High-Top Sneakers
Iridescent High-Top Sneakers
Converse's Summer Glow Chuck 70s Glisten in the Light
<
35
Pressure-Alleviating Shoelace Accessories
Pressure-Alleviating Shoelace Accessories
'LaceComfort' Eliminates the Need to Tie Shoelaces
<
34
Makeup-Maximizing Utensils
Makeup-Maximizing Utensils
Every Drop Beauty Tools are Being Launched at Whole Foods Market
<
33
Snack-Stashing Activity Bags
Snack-Stashing Activity Bags
The Stashers Modular Insulated Adventure Bags are Handy
<
32
Custom Wedding Sneaker Services
Custom Wedding Sneaker Services
Converse Japan's White Atelier Customizes the Chuck Taylor Shoes
<
31
Semi-Liquid-Like Jewelry
Semi-Liquid-Like Jewelry
Erin Considine Debuts a Collection That Utilizes Scraps of Silver
<
30
LGBTQ+ Support Initiatives
LGBTQ+ Support Initiatives
The Better Skin Co. is Matching Customer Donations in June
<
29
Eco-Friendly Color-Changing Shoes
Eco-Friendly Color-Changing Shoes
SUNS Shoes Offsets Its Footprint by Planting 10 Trees Per Pair
<
28
Nanotechnology Skincare Tools
Nanotechnology Skincare Tools
Deminuage Makes a Non-Invasive Facial Booster Tool Available
<
27
Witty Wine-Branded Summer Accessories
Witty Wine-Branded Summer Accessories
BABE Wine Launches 'Summer is Everything' Collection
<
26
Minimalist Laptop Protection Cases
Minimalist Laptop Protection Cases
The SwitchEasy THINS MacBook Sleeve Minimizes Scratches
<
25
Computer-Engineered Laptop Cases
Computer-Engineered Laptop Cases
The Incase PerformaKnit Slip Sleeve Has a Stitch-Knit Design
<
24
Sustainable Recycled Earphones
Sustainable Recycled Earphones
Happy Ears are the The World’s First Sustainable Earplugs
<
23
Smartphone Gesture Control Wearables
Smartphone Gesture Control Wearables
The 'Wepoint' Gesture Recognition Wearable is Easy to Use
<
22
Laid-Back Bandana Face Coverings
Laid-Back Bandana Face Coverings
The Buck Mason Slub Knit Bandana is Made in Los Angeles
<
21
Activity-Focused Face Masks
Activity-Focused Face Masks
Founder Sport Group Launched the Performance Activity Mask for Sports
<
20
Tactical Backpack-Like Vests
Tactical Backpack-Like Vests
The ASRV Utility Vest Pack Keeps Essentials Securely Stowed
<
19
Essential-Organizing Leather Pouches
Essential-Organizing Leather Pouches
The Allegory Goods Leather EDC Pouch is Compact and Efficient
<
18
Charitable Call-Out Apparel Lines
Charitable Call-Out Apparel Lines
André 3000 is Raising Funds for the Black Lives Matter Movement
<
17
Sustainable Athletic Footwear
Sustainable Athletic Footwear
Nike's Space Hippie Collection Works Towards a Circular Economy
<
16
Multifunctional Trail Running Sneakers
Multifunctional Trail Running Sneakers
The Nike Pegasus Trail 2 Provides Enhanced Support
<
15
Athletic Brand Face Coverings
Athletic Brand Face Coverings
The Reebok Face Cover Offers a Comfortable Option for Everyday Wear
<
14
Provocative Sustainable Materials
Provocative Sustainable Materials
Natalie Zipfl Develops Blood Leather for Her Latest Collection
<
13
Customizable On-the-Go Beauty Tools
Customizable On-the-Go Beauty Tools
The Ready Set Jet Beauty Baton Collection is Multi-Tasking
<
12
Personal Struggle-Inspired Fashion
Personal Struggle-Inspired Fashion
Jessan Macatangay's Experimental Fashion Line Carries Meaning
<
11
Face-Covering Antimicrobial Jackets
Face-Covering Antimicrobial Jackets
The 'PerX' Performance Jacket Has a Waterproof Design
<
10
Military-Inspired Face Masks
Military-Inspired Face Masks
The Stephen Kenn Single-Cord Face Mask is Handmade in Los Angeles
<
9
Chic Face Mask Designs
Chic Face Mask Designs
Chico's Offers a Three-Pack of Stylish & Affordable Non-Medical Face Masks
<
8
Matching Mask Gift Sets
Matching Mask Gift Sets
Harry Rosen Created Coordinated Shirt & Mask Sets for Father's Day
<
7
Extravagant Sculptural Rings
Extravagant Sculptural Rings
Petra Zimmermann Designs a Luxuriously Breathtaking Ring for VDF
<
6
Mask-Holding Silicone Envelopes
Mask-Holding Silicone Envelopes
The ELFRhino Silicone Face Mask Holder Ensures Safe Storage
<
5
Biodegradable Swimwear Collections
Biodegradable Swimwear Collections
Farago the Label Makes Swimwear with Earth-Friendly Fabrics
<
4
Anti-Tech Jewelry Collections
Anti-Tech Jewelry Collections
Sara Sallam Takes Cues from George Orwell's 1984 Novel
<
3
Big Beard-Specific masks
Big Beard-Specific masks
The BigBeardBoys Mask Accommodates Facial
<
2
Decorative Face Masks
Decorative Face Masks
Freyja Sewell's Key Workers Project is a Visual Thank-You to the Frontlines
<
1
Extravagant Knit Face Masks
Extravagant Knit Face Masks
Yr Johannsdottir Encourages Physical Distancing with a Special Design
<