The wide range of July 2020 fashion trends explore the ways designers are preparing for the different seasons experienced throughout the globe. There are many creative designs being practiced and shifts in the industry. One of the most notable pivots in the industry is luxury fashion house Givenchy and its latest Creative Director.
Matthew M. Williams of 1017 ALYX 9SM recently fills the role. There is much anticipation to see where Williams will lead the brand with speculation of directions that will be led towards a streetwear influence due to his background. Another great concept this month is the PerX jacket that is designed for performance first and foremost. It is constructed from antimicrobial fabric materials for functions including waterproof sensibilities and breathability. It also comes with a built-in face mask for added protection.
- Gen Z (primary audience)
- Gen Alpha (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
