Iconic influencer-founded wine brand, BABE Wine, recently debuted the new, chic 'Summer Is Everything' collection that features adorable summer accessories in bright and Millennial-approved colorways.
The collection features an 'Out of Office' pool float, a 'Shade' baseball hat, a 'Kaleidoscope' beach towel, and in the spirit of quarantine, a 'Summer' puzzle. The cool new merch is currently available on the BABE Wine website.
In addition to the fun 'Summer is Everything' merch, consumers can also get their hands on the BABE Wine Red, Grigio and Rosé wine on the site. The wine-in-a-can format is the perfect solution to drink by the poolside and is available in 8, 12, and 24 packs.
Image Credit: BABE Wine
What Makes This Trend Stand Out
- Summer-themed Merchandise
- The popularity of summer-themed accessories and merchandise creates an opportunity for companies to capitalize on demand for seasonal items.
- Wine in Alternative Packaging
- The trend of offering wine in non-traditional packaging, such as cans, presents an opportunity to attract younger consumers.
- Influencer-focused Marketing
- The success of BABE Wine, an influencer-founded brand, highlights the potential for companies to leverage social media influencers in their marketing strategy.
Sectors Adopting This
- Alcoholic Beverages
- The introduction of wine-in-a-can and use of influencer-founded brands presents opportunities for disruptive innovation in the alcoholic beverages industry.
- Retail
- The popularity of seasonal merchandise opens opportunities for disruptive innovation in the retail industry.
- E-commerce
- The launch of the new collection on BABE Wine’s website and the popularity of online shopping creates opportunities for disruptive innovation in the e-commerce industry.
