London Fashion Week used to be an invitation-only event for industry insiders and members of the press but the exclusive event recently went totally digital and gender-neutral. London Fashion Week Digital took place as a multi-day experience open to all. As there were no live runway shows, viewers had the chance to view interactive fashion films at their leisure. This format offered insight into exclusive content and more information about the designers, as well as panel chats and live performances.
While the first day of London Fashion Week Digital kicked off with Priya Alhuwalia, the 2018 winner of the H&M Design Award, and a virtual gallery space, the event also included short films from Rixo, Mulberry’s virtual My Local Live and #LFWCatwalkChallenge—the first time public content was shown at LFW.
Image Credit: London Fashion Week