London Fashion Week used to be an invitation-only event for industry insiders and members of the press but the exclusive event recently went totally digital and gender-neutral. London Fashion Week Digital took place as a multi-day experience open to all. As there were no live runway shows, viewers had the chance to view interactive fashion films at their leisure. This format offered insight into exclusive content and more information about the designers, as well as panel chats and live performances.
While the first day of London Fashion Week Digital kicked off with Priya Alhuwalia, the 2018 winner of the H&M Design Award, and a virtual gallery space, the event also included short films from Rixo, Mulberry’s virtual My Local Live and #LFWCatwalkChallenge—the first time public content was shown at LFW.
Image Credit: London Fashion Week
Why This Trend Is Growing
- Accessible Digital Fashion Events
- Disruptive innovation opportunity: Creating inclusive fashion events that are accessible to a wider audience through digital platforms.
- Gender-neutral Fashion Weeks
- Disruptive innovation opportunity: Redefining the traditional concept of fashion weeks by promoting gender inclusivity and diversity in the fashion industry.
- Interactive Fashion Films
- Disruptive innovation opportunity: Leveraging interactive technologies and digital platforms to create engaging and immersive fashion film experiences.
Industries Being Reshaped
- Fashion Events
- Disruptive innovation opportunity: Transforming the way fashion events are organized and accessed, making them more inclusive and interactive.
- Fashion Industry
- Disruptive innovation opportunity: Encouraging diversity and inclusivity in the fashion industry by embracing gender-neutral approaches and promoting emerging designers.
- Digital Media
- Disruptive innovation opportunity: Expanding the use of digital media in the fashion industry to create new and engaging experiences for consumers, including interactive fashion films and virtual fashion shows.
