Japanese streetwear brand BAPE works in collaboration with the iconic COMME des GARÇONS on the new Osaka Collection for the Spring/Summer 2020 season. The new capsule features design elements and silhouettes that nod to both contributing brands.
The collection is exclusive to the retail concept at the bottom of the new COMME des GARÇONS Osaka store location. The theme of the capsule is COMME des GARÇONS CAMO, which takes the iconic ABC CAMO pattern and reworks it. The update sees COMME des GARÇONS' branding infused into the print and takes on a palette of black, gray, and white. The collection features a zipped hoodie, a range of graphic tees, button up shirt, bags, and more.
Image Credit: BAPE
What's Driving This Trend
- Streetwear Collaboration
- Opportunity for brands to collaborate and merge their unique design elements to create exclusive collections.
- Camo Pattern Redesign
- Opportunity to reimagine and update iconic camouflage patterns with new branding and color palettes.
- Retail Concept Stores
- Opportunity for brands to create unique retail spaces that offer exclusive collections to drive customer engagement and brand loyalty.
Who This Affects Most
- Streetwear
- Disruptive innovation opportunities in the streetwear industry to create unique clothing collaborations.
- Fashion Retail
- Opportunities for online and physical retailers to curate exclusive collections and expand their offerings.
- Graphic Design
- Opportunities for graphic designers to rework and modernize iconic patterns and branding.
