Founder Sport Group recently released a Performance Activity Mask, and over $14,000 of the proceeds went to first responders, through an organization named the All Clear Foundation. The Performance Activity Mask was created as Founder Sport Group transitioned its manufacturing to support anti-COVID-19 initiatives.
The Performance Activity Mask can help people maintain their active lifestyle during COVID-19. The mask is comprised of 83% polyester and 17% spandex. Customers can reuse the mask after washing it, and it can even fit tighter if worn upside-down.
John Anton, the CEO of Founder Sport Group, made a statement on the new product, "With the CDC now recommending that everyone wear masks to help slow the spread of COVID-19, we are actively ramping up production volume as every sale triggers a donation to the foundation."
Image Credit: Badger Performance Activity Mask
Why This Trend Is Growing
- Activity-focused Face Masks
- The increase in popularity of performance activity masks for sports and active lifestyles presents an opportunity for sports and fitness companies to create their own branded versions.
- Reusable Functional Face Masks
- The creation of reusable masks made from functional fabrics for optimized breathability and protection offers an opportunity for brands to innovate within the fashion and apparel industry.
- Charitable Face Masks
- Charitable face mask sales present an opportunity for companies and organizations to give back to their communities and support first responders and other essential workers during the COVID-19 pandemic.
Industries Being Reshaped
- Sports and Fitness
- The performance activity mask presents an opportunity for sports and fitness companies to offer their customers protection and a comfortable and functional accessory during athletic activities.
- Fashion and Apparel
- The creation of reusable masks made from functional fabrics presents an opportunity for fashion and apparel brands to produce sustainable, top-quality masks while tapping into the current market demand.
- Healthcare and Philanthropy
- Charitable face mask sales offer an opportunity for healthcare and philanthropic companies to contribute towards COVID-19 relief efforts while simultaneously serving their customers and raising awareness for the cause.
