All aspects of the shopping experience are being revisited in response to a global pandemic, not only changing the flow of traffic through physical spaces but also impacting in-store beauty testers. Meiyume is responding to the need for new solutions with battery-powered, motion-activated touchless sampling testers, which help to with product discovery in a way that's safe and hygienic.
The product is capable of dispensing a variety of liquid and fragrance products and most notably they can be retrofitted to suit existing displays and countertops. As consumers and retailers will be increasingly cautious about minimizing cross-contamination on shared surfaces, it's likely that more touchless solutions will be applied to all aspects of the everyday in-store experience—including everything from browsing to completing a purchase securely and safely.
Image Credit: Meiyume
Key Themes Behind This Trend
- Touchless Sampling Testers
- The trend of touchless sampling testers offers a disruptive innovation opportunity for beauty brands to provide safe and hygienic product discovery experiences in stores.
- Motion-activated Dispensing
- The trend of motion-activated dispensing presents a disruptive innovation opportunity for businesses to retrofit existing displays and countertops with touchless solutions for dispensing liquid and fragrance products.
- Minimizing Cross-contamination
- The trend of minimizing cross-contamination drives the need for touchless solutions in the retail industry, providing disruptive innovation opportunities for businesses to create safer and more hygienic in-store experiences.
Where This Applies
- Beauty
- The beauty industry can benefit from touchless sampling testers as a disruptive innovation to ensure safe and hygienic product discovery in stores.
- Retail
- The retail industry can employ motion-activated dispensing technology to retrofit existing displays and countertops, providing a disruptive innovation for touchless product testing and sampling.
- Consumer Goods
- The consumer goods industry can capitalize on the trend of minimizing cross-contamination by implementing touchless solutions and creating safer and more hygienic in-store experiences for customers.
