Ideas
Explore the world's #1 largest database of ideas and innovations, with 463,055 inspiring examples.
Trend Reports
Discover why 1,243 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,971 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,243 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,971 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,215 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 463,055 cutting edge ideas.

Hybrid Purpose Footwear Designs

ECCO's ST.1 HYBRID LITE Shoes are Both Casual and Formal

— June 1, 2020 — Fashion
ECCO designs a new footwear silhouette that is prepared for a variety of circumstances -- the ST.1HYBRID LITE sneakers are casual and formal. This makes the footwear suitable for work to leisure, boasting elements that reference a formal dress shoe seamlessly combined with the effortless street-styles. It is made for young professional due to the hybrid components that cater to the diverse lifestyle that a Millennial would lead.

The shape of the toe box is similar to a Derby shoe without the welt to allow more diverse styling purposes. The SHOCK THRU point of the shoe is done in vibrant green and can be found at the outsoles. This element gives the shoe an urban look that is paired with the shock absorption technology often implemented to the brand's ST.1 athleisure designs.


Image Credit: ECCO
Trend Themes
1. Hybrid Purpose Footwear - Creating shoes that seamlessly blend casual and formal elements opens up opportunities for versatile and multi-functional footwear designs.
2. Work-to-leisure Style - Designing footwear that transitions easily from work to leisure allows for convenience and flexibility in the consumer's daily life.
3. Diverse Lifestyle Catering - Developing footwear with hybrid components that cater to the diverse lifestyle of the millennial market showcases the potential to address unique consumer needs.
Industry Implications
1. Footwear - The footwear industry can explore disruptive innovation by creating new shoe designs that combine casual and formal elements to meet the demands of modern consumers.
2. Fashion - The fashion industry can embrace the trend of work-to-leisure style by incorporating versatile footwear options into their collections, offering consumers more convenience and choice.
3. Athleisure - The athleisure industry can leverage hybrid footwear designs to enhance their product offerings, combining the comfort and technology of athletic shoes with the style of formal footwear.
4.4
Score
Popularity
Activity
Freshness