Skate brand Stüssy stands up to support the Black Lives Matter movement with the new End Racism graphic t-shirt. The tee stands against systemic racism and joins the fight for justice. The brand encourages people to stand against the injustice across the entire world.
The shirt is available in both black or white colorway options and spotlights the brand's signature font reading "STAND FIRM" across the front of the piece. The back of the shirt reads "END RACISM NOW!!" Notably, 100% of the profits generated from the End Racism graphic tee sales will be evenly donated between Black Lives Matter as well as the Equal Injustice Initiative -- now available online at Stüssy.
Image Credit: Stüssy
Key Themes Behind This Trend
- Social Justice Apparel
- Businesses can explore creating clothing with social justice messaging to support marginalized communities.
- Charitable Retail
- Opportunities for businesses to donate proceeds to charitable organizations as a way to give back and support causes they believe in.
- Activism in Fashion
- Increasing awareness and support for social justice issues through fashion and branded merchandise.
Where This Applies
- Apparel
- The apparel industry can invest in creating clothing lines to support social justice issues and donate proceeds to organizations that promote equity.
- Fashion Retail
- Fashion retailers can offer clothing and merchandise with social justice themed messaging and can donate proceeds to support causes that align with their values.
- Charitable Organizations
- Charitable organizations can partner with clothing brands to further their shared goals of promoting social justice and equity.
