Adidas and Allbirds are joining forces for an environmentally focused partnership that will see the creation of a sustainable athletic shoe using innovative manufacturing, supply chain processes, transportation methods and renewable material resources.
By teaming up in this way, the partnering companies believe that they can create the lowest carbon footprint ever recorded for a sports performance shoe. Individually, both brands are already making strides for sustainable performance footwear, as seen in Allbirds' Tree Dasher made with natural fibers and Adidas' Futurecraft Loop, an experiment in the circular economy.
According to the companies, the average running shoe has a carbon footprint of approximately 13.6 kilograms of carbon dioxide and the partners hope to work towards dramatically reducing this number for a net-zero carbon future.
Image Credit: Adidas, Allbirds