Us. is a new unisex grooming brand from BIC that was created to share high-quality razors, shave cream, body lotion and face lotion for all. The brand is designed to offer a complete, head-to-toe grooming experience and builds upon the success of BIC's Made For You direct-to-consumer brand for the body.
Finding that consumers are embracing gender neutrality and desired products marketed towards men and women, BIC set out to create a Millennial and Gen Z brand offering affordable solutions. While the Us. razor is designed to offer a close, comfortable shave with a lubrication strip infused with aloe and Vitamin E, other products like the shave cream and lightweight, oil-free body lotion are just as skin-nourishing.
Image Credit: BIC Corporation
What Makes This Trend Stand Out
- Unisex Grooming Products
- Opportunity for brands to create high-quality grooming products that cater to both men and women.
- Gender-neutral Marketing
- Disruptive innovation opportunity in promoting products that are inclusive and appeal to a wide range of consumers.
- Affordable Solutions for Millennials and Gen Z
- Creating affordable grooming solutions for the younger demographic, addressing their specific needs and preferences.
Sectors Adopting This
- Personal Care
- Opportunity for personal care brands to expand their offerings with unisex grooming products.
- Direct-to-consumer
- Disruptive innovation in the direct-to-consumer industry by offering affordable and inclusive grooming products.
- Skincare
- Innovative skincare brands can capitalize on the trend of gender-neutral products by providing nourishing and inclusive options.
