Us. is a new unisex grooming brand from BIC that was created to share high-quality razors, shave cream, body lotion and face lotion for all. The brand is designed to offer a complete, head-to-toe grooming experience and builds upon the success of BIC's Made For You direct-to-consumer brand for the body.
Finding that consumers are embracing gender neutrality and desired products marketed towards men and women, BIC set out to create a Millennial and Gen Z brand offering affordable solutions. While the Us. razor is designed to offer a close, comfortable shave with a lubrication strip infused with aloe and Vitamin E, other products like the shave cream and lightweight, oil-free body lotion are just as skin-nourishing.
Image Credit: BIC Corporation