GU works in collaboration with Evangelion on a new collection for the Spring/Summer 2020 season following its work alongside SOPH. The Japanese brand draws graphics that embody a retro-futuristic theme from the anime series for the season.
The entire collection is made up of a selection of graphic tees, half-sleeve hoodies, button up shirts, and more -- all of which are adorned in images that reference Evangelion. One of the standout items from the collection is the black tee that boasts a visual of the variety of Angels from the shoe and their profiles. There are also branding accents on top of the visual with a row of headshots of the different angels and yellow stripes.
Image Credit: GU
Why This Trend Is Growing
- Retro-futuristic Apparel
- Opportunity for disruptive innovation: Create a new line of clothing that combines elements of retro fashion with futuristic design to tap into the nostalgia trend while offering a unique aesthetic.
- Anime-inspired Fashion
- Opportunity for disruptive innovation: Develop a fashion brand that collaborates with popular anime series to create limited edition clothing collections, catering to the growing demand for anime merchandise among fans.
- Graphic Tee Revival
- Opportunity for disruptive innovation: Reinvent the graphic tee trend by incorporating nostalgic and iconic anime imagery, appealing to both anime enthusiasts and fashion-forward consumers.
Industries Being Reshaped
- Fashion Retail
- Opportunity for disruptive innovation: Integrate augmented reality (AR) technology into fashion retail experiences to allow customers to virtually try on anime-inspired clothing, enhancing the shopping experience and increasing online sales.
- Entertainment Merchandise
- Opportunity for disruptive innovation: Collaborate with popular anime franchises to create unique merchandise that goes beyond clothing, such as limited edition collectibles or interactive products, tapping into the passionate fanbase.
- Animation Streaming Platforms
- Opportunity for disruptive innovation: Partner with anime streaming platforms to offer exclusive merchandise collaborations, creating additional revenue streams and enhancing the overall viewer experience.
