By 2025, Pandora will stop using newly mined silver and gold in its jewelry, creating only recycled metal jewelry that will "cut carbon emissions by two thirds for silver and by more than 99% for gold." Instead of using new materials, Pandora will be sourcing its gold and silver from recycled sources to contribute to a more circular economy.
As it stands, 71% of the silver and gold used in Pandora’s jewelry comes from recycled sources but this initiative is a step towards addressing the climate crisis and the depletion of natural resources.
In the years to come, the company has its sights set on becoming completely carbon neutral across all of its operations.
Image Credit: Pandora