One of the most interesting and revolutionary examples in the August 2020 fashion category is Klarna's high-tech Smoooth Raffle. The event lures in sneaker fans with the promise of ultra-exclusive and highly sought after footwear silhouettes but that is not what makes this raffle stand out. The event features an entry system that incorporates BPM technology to measure heartbeat, assuring that no sneaker bots enter the contest.
The August 2020 fashion round-up also points to the fact that brands are still prioritizing the launch of personal protective equipment for the COVID-19 pandemic. While some labels like Chico's offer chic designs that are sure to accent one's outfit, others look toward new materials in this space to elevate the experience. CLIQUE, for example, released silk-made face coverings.
- Gen Z (primary audience)
- Gen Alpha (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
