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Inaugural Inclusive Fashion Collections

OPEN/END Partnered with Sundae Kids for Its First Range

— July 1, 2020 — Marketing
OPEN/END is an emerging brand based in Tokyo, Japan and for its first official launch, it debuted an inclusive fashion collection that advocates for diversity and a world where sexuality or race are not factors in how we choose to treat people.

The capsule features a range of basics, including colorful t-shirts, comfortable sweaters, chic shorts, and other accessories. For its debut, OPEN/END partnered with Bangkok-based artist duo Sundae Kids. This resulted in numerous wardrobe staples that boast playful illustrations which "channel a message of gender equality that both the brand the artists support." In addition, the design of the silhouettes are supplemented by phrases like 'Love the Process,' 'Good Things Take Time,' and 'Take a Deep Breath.'

Moving forward, OPEN/END will maintain the path of its inclusive fashion collections and will also place an emphasis on "working alongside artists [to give] them a wider platform to create."

Image Credit: OPEN/END
Trend Themes
1. Inclusive Fashion - Disruptive innovation opportunity: Create fashion collections that advocate for diversity and equality, embracing a world where sexuality or race are not factors in how people are treated.
2. Artist Collaborations - Disruptive innovation opportunity: Partner with artists to create inclusive fashion collections and provide them with a wider platform to showcase their work.
3. Empowering Messages - Disruptive innovation opportunity: Design fashion pieces with empowering phrases to inspire and uplift individuals.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Incorporate inclusivity into fashion by creating collections that embrace diversity and promote equality.
2. Art - Disruptive innovation opportunity: Collaborate with fashion brands to create artwork-infused collections that spread messages of gender equality and inclusivity.
3. Social Impact - Disruptive innovation opportunity: Merge fashion and social impact by partnering with artists and promoting inclusivity through wearable designs.
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