For many, childhood featured schedules and routine, and nostalgic day-labeled underwear helped to add to some of that structure -- Parade's Day of the Week line is tapping into that nostalgia with a stylish collection for adults, that offers thongs, briefs, and more, all embroidered with Monday through Sunday.
The range arrives in pastel colorways, offering light blues and pinks -- each one feature a day of the week delicately embroidered into the side. To announce the launch, the brand tapped multiple creators to put together lookbooks in the underwear using disposable cameras. The end result is a creative and dreamy photo series that highlights the brand's ethos of comfort and style for all bodies.
Image Credit: Parade