Conventional automotive air fresheners are usually crafted from plastic or paper, but the Drift wood air fresheners aim to take a decidedly different approach with a naturalistic material.
The air fresheners are crafted from cedar wood that has been sustainably sourced and carved into compact blocks that can be easily mounted onto a vehicle's visor clip. Each of the wooden blocks are soaked in essential oils that will provide a robust aroma that is free from chemicals that are often found in conventional air fresheners on the market.
The Drift wood air freshener stays magnetically in place on a visor to allow for easy removal or swapping and can be purchased in several scent choices to match the preferences of the driver seamlessly.
Image Credit: Drift / Uncrate
Key Themes Behind This Trend
- Natural Automotive Air Fresheners
- Sustainable, naturalistic material used as a disruptive innovation opportunity to replace conventional plastic or paper air fresheners with cedarwood blocks soaked in essential oils.
- Chemical-free Aromatherapy for Cars
- Replacing synthetic chemicals found in conventional air fresheners with essential oils can provide a unique, natural and healthy aromatherapy experience for drivers.
- Visor-clip Air Fresheners
- The new design of wooden air fresheners that stay magnetically in place on a visor can be a disruptive innovation opportunity for brands and auto-manufacturers looking to provide unique and practical air freshener options.
Where This Applies
- Automotive
- Auto-manufacturers can use this sustainable and healthy alternative as a disruptive innovation opportunity to replace conventional air fresheners in their vehicles or include them as a customized car accessory.
- Aromatherapy
- Aromatherapy industry can target drivers with this natural and unique air freshener as a way to expand their target audience and go beyond traditional aromatherapy delivery methods.
- Eco-friendly Products
- Brands that offer eco-friendly products can expand their product line to include natural, sustainable and chemical-free air freshener options for drivers who value organic and eco-friendly products.
