Heaven Skincare’s new vegan anti-ageing cream has been in the works for years and it was developed as a plant-based version of the brand's popular Abeetoxin bee venom creams. This vegan beauty product takes the form of a plant-based moisturizer that uses the venom of the nettle like bee venom—as the brand Heaven Skincare founder Deborah Mitchell describes, "It works because the venom of the nettle causes a reaction similar to that of bees when they sting – the skin goes into rapid repair on first contact. This helps to heal blemishes and redness leaving you with a lifted, more radiant complexion."
Although the product would normally be launched in a different way, the lockdown led to record sales of the new product, especially by those who are passionate about plant-based beauty.
Image Credit: Heaven Skincare
What's Driving This Trend
- Plant-based Anti-aging
- The development of plant venom moisturizers presents a disruptive innovation opportunity in the anti-aging skincare industry by offering a vegan alternative to traditional bee venom creams.
- Nettle Venom Skincare
- The use of nettle venom in moisturizers creates potential disruption in the skincare industry, as it harnesses the skin-repairing properties of nettle to heal blemishes and improve complexion.
- Lockdown Sales Boost
- The surge in sales of plant venom moisturizers during the lockdown highlights the growing demand for plant-based beauty products, offering an opportunity for businesses to explore and capitalize on this trend.
Who This Affects Most
- Skincare
- The skincare industry can seize the opportunity to embrace plant-based anti-aging alternatives and explore the use of nettle venom as an innovative ingredient for improved skincare products.
- Beauty
- The beauty industry can capitalize on the trend of plant venom moisturizers by incorporating nettle venom into their product offerings, appealing to consumers looking for vegan and natural skincare options.
- E-commerce
- The significant increase in online sales during the lockdown indicates a potential disruption in the e-commerce industry, providing an opportunity for businesses to enhance their online presence and target niche markets interested in plant-based beauty products.
