According to Highsnobiety, close to 100% of the traffic to popular releases comes from bots so Highsnobiety teamed up with payment brand Klarna to create Heartbeats 4 Sneakers. The sneaker raffle will give people—and only people—the chance to get their hands on some of the most sought-after styles of the decade and their heart rate is their entry ticket.
Like many apps that are designed to monitor heart rate with just a smartphone's camera and other built-in tools, the raffle will have users place their fingertip over a camera lens. Entrants will also be asked to express their passion for sneakers in emojis, offering a simple and playful way for sneakerheads to express their love of shoes.
Image Credit: Klarna
Key Themes Behind This Trend
- Heart Rate Ticketing
- The use of biometrics technology for event ticket validation is a disruptive innovation opportunity for the events industry
- Anti-bot Authentication
- Using biometrics to prevent bot traffic is a disruptive innovation opportunity for e-commerce companies to improve customer experience
- Gamification of Raffles
- Gamifying raffles with creative entry requirements is a disruptive innovation opportunity for companies to attract new customers and increase engagement
Where This Applies
- Sports and Entertainment
- The use of heart rate ticketing technology can revolutionize the sports and entertainment industry, especially during the pandemic
- Fashion and Retail
- The use of anti-bot authentication technology can improve the online shopping experience for customers in the fashion and retail industry
- Marketing and Advertising
- The gamification of raffles presents an opportunity for marketing and advertising companies to engage with customers in a more creative way
