Ideas
Explore the world's #1 largest database of ideas and innovations, with 458,598 inspiring examples.
Trend Reports
Discover why 1,231 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,653 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,231 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,653 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,205 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 458,598 cutting edge ideas.

Staff-Featured Fashion Campaigns

Burberry Summer/Spring 2021 Shows Staffers Outside Their Homes

— July 24, 2020 — Fashion
The global pandemic has changed everything from the way fashion collections are made to the way that they're captured and marketed, as seen by the Burberry Summer/Spring 2021 Pre-Collection campaign. The campaign from the luxury fashion brand captures its own staff members as models, who pose outside of their homes in England.

For this campaign, Burberry drew upon its own team of merchandisers, designers, writers and more, so that social distancing measures could be put in place and the campaign could still be captured in an intriguing way. As well as offering a look at the season's newest fashions, the campaign shares a glimpse into the heart of the Burberry community itself. As the latest fashion collections need to be shown in alternative ways, consumers are getting a new look at brands, especially ways that feel more authentic.

Image Credit: Burberry
Trend Themes
1. Staff-featured Fashion Campaigns - Fashion brands are featuring their own staff members in campaigns, leading to more authentic and intriguing marketing opportunities for their collections.
2. Capturing Fashion Collections in Alternative & Authentic Ways - With the pandemic changing how fashion is produced and marketed, brands are finding new ways to showcase their collections that are more authentic and alternative.
3. Showcasing Company Culture Through Fashion Marketing - Fashion brands are using campaigns featuring their own staff to showcase their company culture and values, creating more meaningful connections with consumers.
Industry Implications
1. Fashion Industry - Fashion brands can innovate and disrupt traditional marketing strategies by featuring their own staff members in their campaigns, creating a new vision for fashion marketing.
2. Advertising Industry - Innovative and alternative marketing strategies, such as featuring a brand's staff in campaigns, can create more engaging advertising for consumers.
3. Photography Industry - Photographers and fashion brands can find new and innovative ways to capture collections, such as featuring staff members as models, creating interesting and authentic photography options.
6.3
Score
Popularity
Activity
Freshness