The global pandemic has changed everything from the way fashion collections are made to the way that they're captured and marketed, as seen by the Burberry Summer/Spring 2021 Pre-Collection campaign. The campaign from the luxury fashion brand captures its own staff members as models, who pose outside of their homes in England.
For this campaign, Burberry drew upon its own team of merchandisers, designers, writers and more, so that social distancing measures could be put in place and the campaign could still be captured in an intriguing way. As well as offering a look at the season's newest fashions, the campaign shares a glimpse into the heart of the Burberry community itself. As the latest fashion collections need to be shown in alternative ways, consumers are getting a new look at brands, especially ways that feel more authentic.
Image Credit: Burberry