Lush's Scrubee—a plastic-free solid body scrub that is part of the company's Naked line—features a rich formula that combines ground almonds and coconut shell with softening honey, cocoa, and shea butter. While the ground nuts gently exfoliate the skin, the honey and fair trade organic cocoa butter moisturize and condition. These ingredients are delivered in "alternating exfoliating and moisturizing stripes" on a solid, bee-shaped bar which assures that the product leaves the skin clean and properly treated.
Using the solid body scrub is quite simple—consumers need only rub the Scrubee bar onto wet skin "to soften bumpy bits." After massaging the product onto the skin, one must simply rinse and pat dry. With only natural ingredients, Lush's Scrubee is not tested on animals and has quickly earned "cult-favorite" status due to its high consumer ratings.
What's Driving This Trend
- Plastic-free Products
- Opportunity for companies to develop and market plastic-free alternatives in various industries.
- Solid Body Scrubs
- Potential for innovative solid body scrub products that offer sustainable and effective exfoliation and moisturization.
- Naked Product Lines
- Rising demand for naked or packaging-free product lines that reduce waste and appeal to eco-conscious consumers.
Who This Affects Most
- Personal Care
- Opportunity for personal care brands to develop plastic-free body scrub alternatives and expand their sustainability offerings.
- Beauty
- Potential for beauty companies to create innovative solid body scrub products and tap into the growing market for eco-friendly skincare.
- Retail
- Rising demand for packaging-free product lines presents an opportunity for retailers to stock and promote naked beauty and personal care products.
