This Ghost Flower Collection Was Inspired by Chinese Medicine Teachings
Laura McQuarrie — June 30, 2020 — Lifestyle
References: ghostflower & prnewswire
The newest Ghost Flower collection of high-performance activewear was created based on a unique concept—Traditional Chinese Medicine or TCM. For years, Ghost Flower has been making activewear designs to support deeper self-healing and this new range specifically supports women with designs that consider the body's natural energy channels and acupressure points with a sewn-in "self-care map" that helps to promote wellness and empowerment.
Central to TCM are the five Chinese Elements: water, food, fire, earth and metal. Each element embodies a different energy and the activewear pieces are equipped with tags that offer an aspirational reminder that the energy of an element can offer inspiration throughout the day. From a more technical standpoint, the designs integrate four-way compression, space dye and seamless design details for comfort and performance.
Image Credit: Ghost Flower
Central to TCM are the five Chinese Elements: water, food, fire, earth and metal. Each element embodies a different energy and the activewear pieces are equipped with tags that offer an aspirational reminder that the energy of an element can offer inspiration throughout the day. From a more technical standpoint, the designs integrate four-way compression, space dye and seamless design details for comfort and performance.
Image Credit: Ghost Flower
Trend Themes
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Tcm-inspired Activewear — Ghost Flower's new activewear collection is inspired by Traditional Chinese Medicine, incorporating a sewn-in self-care map and tags representing the five Chinese Elements.
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Acupressure and Energy Channel-based Activewear — Ghost Flower's activewear pieces are designed to support women's holistic self-care through acupressure and energy channel-based design details.
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Aspirational Reminder Activewear — The tags on Ghost Flower's activewear pieces offer an aspirational reminder to wearers throughout the day, based on the energy of the five Chinese Elements.
Industry Implications
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Activewear — Activewear companies have an opportunity to incorporate holistic self-care practices into their designs, using Traditional Chinese Medicine teachings and acupressure design details.
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Health and Wellness — Health and wellness companies have an opportunity to incorporate Traditional Chinese Medicine teachings into their product offerings, expanding their holistic health product lines.
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Apparel Manufacturing — Apparel manufacturers can explore new design technologies incorporating seamless and space dye elements alongside holistic health design details, like those Ghost Flower's activewear pieces feature.
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