Nike Launches a New Iteration of Its Signature Air Max 90 Shoes
Nike recently unveiled a new tri-tonal iteration of its iconic Air Max 90 sneaker model following its patriotic USA colorway that launched last month. The latest update of the familiar silhouette boasts a blend of materials that construct the uppers before it is detailed with bright colors and patterning.
The top of the tongue features a shiny silver tag to contrast against the white mesh foundation. The upper eyelet panel is then highlighted with bright blue hues and Midnight navy blue around the forefoot. To round out the new update, the branding accent on the side boasts an University Red Swoosh accent. The most notable part of the shoe are the reflective details informed by gray stripes that decorate the full-grain leather uppers.
Image Credit: Nike
The top of the tongue features a shiny silver tag to contrast against the white mesh foundation. The upper eyelet panel is then highlighted with bright blue hues and Midnight navy blue around the forefoot. To round out the new update, the branding accent on the side boasts an University Red Swoosh accent. The most notable part of the shoe are the reflective details informed by gray stripes that decorate the full-grain leather uppers.
Image Credit: Nike
Trend Themes
1. Tri-tonal Sneakers - The trend of introducing brightly colored tri-tonal sneakers to traditional sneaker designs provides the opportunity for companies to create unique, fashion-forward options for consumers.
2. Reflective Details - Introducing reflective stripes and accents to footwear and clothing creates an opportunity to innovate safety features in the fashion industry.
3. Mesh & Leather Combination - The trend of combining both mesh and leather materials in shoe designs provides a chance to innovate the comfort and durability of sneakers.
Industry Implications
1. Sporting Goods - Incorporating tri-tonal designs and unique materials into athletic footwear can attract consumers looking for trendy, high-performance shoes.
2. Fashion - Utilizing reflective accents and materials in fashion apparel can open up opportunities to innovate safety and visibility features in everyday clothing.
3. Technology - Exploring the combination of materials in design can provide opportunities for disruptive innovation in the development of new, high-performance materials for shoe and apparel manufacturers.
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