The New Balance 327 sneaker silhouette is detailed in a bright color palette that draws inspiration from previous eras, specifically the 70s. The Boston-based label continues to drop archival pieces and the new update features a oversized logo accent on top of the vibrant hues that adorn the silhouette.
The retro sneakers use material and construction that was available during the 70s before further accenting it with modern details. Another notable element of the sneaker are the studded accents that detail the entire sole unit foundation. This travels through up around the heel as well for a bold aesthetic. These lugs are directly inspired by the brand's own trail 355 model paired with the asymmetric midsole to honor the shaped EVA.
Image Credit: New Balance
Key Themes Behind This Trend
- Bright Color Palette
- Disruptive innovation opportunity for the fashion industry to create bold and eye-catching products using vibrant hues.
- Retro Sneaker Silhouette
- Disruptive innovation opportunity for the footwear industry to combine vintage design elements with modern details.
- Studded Accents
- Disruptive innovation opportunity for the sneaker industry to incorporate unique and edgy details into their shoe designs.
Where This Applies
- Fashion Industry
- Disruptive innovation opportunity for the fashion industry to create bold and eye-catching products using vibrant hues.
- Footwear Industry
- Disruptive innovation opportunity for the footwear industry to combine vintage design elements with modern details.
- Sneaker Industry
- Disruptive innovation opportunity for the sneaker industry to incorporate unique and edgy details into their shoe designs.
