The August 2020 sports trends cover a wide range of concepts that elevate the experience for athletes, sports fans, or those who enjoy physical activity. As the world slowly adjusts to the new normal navigating through the pandemic, there are brand new structures set in place.
A great example this month is by Liteboxer, which guides boxing workouts in the safety and comfort of one's own home. It lights up, as referenced in its namesake and guides trainers where to punch with an additional pad by the bottom for more bodywork. Another great sports trend this month is by the NBA league and the change in uniform as it resumes in Orlando, Florida. The jerseys will showcase social justice statements to bring awareness to the Black Lives Matter movement.
- Gen Z (primary audience)
- Gen Alpha (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
