Michelob Ultra is launching a promotion where it will let people be in the virtual crowd of NBA fans when the season resumes. The promotion is named the Michelob Ultra Courtside digital experience, and fans can sign up on July 30th through the Ultra Courtside website. The brand will also provide promotional information through its social media accounts. Selecting people for the virtual crowd is part of a sponsorship between the beer brand and the NBA.
Michelob Ultra also aired a TV ad to celebrate the continuation of the NBA season. The ad featured a former NBA player, Jimmy Butler, and it aired on July 24th.
Overall the promotion could engage NBA fans who may want to take part in the virtual crowd.
Image Credit: Michelob Ultra