Michelob Ultra is launching a promotion where it will let people be in the virtual crowd of NBA fans when the season resumes. The promotion is named the Michelob Ultra Courtside digital experience, and fans can sign up on July 30th through the Ultra Courtside website. The brand will also provide promotional information through its social media accounts. Selecting people for the virtual crowd is part of a sponsorship between the beer brand and the NBA.
Michelob Ultra also aired a TV ad to celebrate the continuation of the NBA season. The ad featured a former NBA player, Jimmy Butler, and it aired on July 24th.
Overall the promotion could engage NBA fans who may want to take part in the virtual crowd.
Image Credit: Michelob Ultra
What Makes This Trend Stand Out
- Virtual Crowd Experiences
- Creating immersive virtual crowd experiences for sports events and concerts opens up new opportunities for fan engagement and sponsorship activations.
- Digital Promotions
- Using digital platforms and social media to promote brand experiences and engage consumers can create unique marketing opportunities with measurable results.
- Celebrity Endorsements
- Leveraging the influence and star power of celebrities to endorse brands and enhance promotional campaigns can attract attention and increase brand awareness.
Sectors Adopting This
- Sports Entertainment
- Integrating virtual crowd experiences into live sports events can revolutionize the fan experience and create new revenue streams for sports organizations.
- Digital Marketing
- The rise of digital promotions opens up avenues for innovative marketing strategies, allowing brands to reach a wider audience and track campaign effectiveness.
- Beverage Industry
- Partnering with sports organizations and leveraging virtual crowd promotions can help beverage brands increase brand exposure and reach targeted consumer demographics.
