Peloton Quests Includes a New Gamified Feature for the Mobile App
References: starkinsider
In order to participate in the Peloton Quests experience, one needs to have downloaded the company's fitness app and to keep an eye on Instagram. Ther brand announced that over the next four weeks, it will be dropping clues on a weekly basis about classes with hidden badges in its library of exercises. It is up to the user to decipher the clue and complete the class.
Peloton Quests presents a type of scavenger hunt that strengthens the social media engagement for the brand. Not only is it exciting for consumers, but it also allows them to gain a deeper understanding of what Peloton has to offer. Clues include cryptic messages such as '"Truth hurts" but you'll feel "good as hell" after this artist series run, ride or flow from last summer."
Peloton Quests presents a type of scavenger hunt that strengthens the social media engagement for the brand. Not only is it exciting for consumers, but it also allows them to gain a deeper understanding of what Peloton has to offer. Clues include cryptic messages such as '"Truth hurts" but you'll feel "good as hell" after this artist series run, ride or flow from last summer."
Trend Themes
1. Gamified Fitness Apps - The Peloton Quests app feature demonstrates the growing trend of integrating gamification elements into fitness apps to engage and motivate users.
2. Social Media Integration - The use of Instagram to share clues and engage with users showcases the trend of integrating social media platforms into fitness app experiences.
3. Interactive Scavenger Hunts - Peloton Quests taps into the trend of interactive scavenger hunts, creating an engaging and interactive fitness experience for users.
Industry Implications
1. Fitness Technology - The Peloton Quests app feature presents disruptive innovation opportunities for companies in the fitness technology industry to create engaging experiences that incorporate gamification and social media integration.
2. Social Media Marketing - The integration of social media platforms like Instagram in fitness apps opens up disruptive innovation opportunities for the social media marketing industry to create interactive and engaging brand experiences.
3. Digital Gaming - The gamification elements in Peloton Quests hint at disruptive innovation opportunities for the digital gaming industry to explore collaborations with fitness app developers and create interactive fitness-focused games.
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