Jordan Brand unveils the 2020 iteration of the Quai 54 collection to celebrate the globe's largest streetball tournament. The most standout silhouettes of the collection is rooted by the Air Jordan 6 and the Air Jordan 1 Low sneaker models.
The Quai 54 tournament is based if Paris usually and takes place beneath the Eiffel Tower, drawing fans from all over the globe. This year, the tournament is met with new circumstances due to the pandemic, but the capsule still launches despite the cancelation of the event. The previous years, the color palettes features bright neon for 2018 and Parisian patterning in 2019. This year, the tonal palette is more earthy with a blend of Sail, Team Orange, and Baroque Brown.
Image Credit: Overkill
What's Driving This Trend
- Streetball-honoring Sporty Capsules
- Disruptive innovation opportunity: Create streetwear collections that celebrate niche sporting events and tournaments.
- Quai 54 Collection
- Disruptive innovation opportunity: Develop limited edition sneaker collections for streetball tournaments.
- Earth-toned Color Palette
- Disruptive innovation opportunity: Design fashion and accessories featuring earthy color palettes for a natural, outdoorsy aesthetic.
Who This Affects Most
- Sportswear
- Disruptive innovation opportunity: Invent athletic wear specifically tailored to streetball players.
- Streetwear
- Disruptive innovation opportunity: Create stylish streetwear inspired by streetball culture.
- Fashion Accessories
- Disruptive innovation opportunity: Design accessories such as hats, bags, and jewelry that cater to streetball enthusiasts.
